Warren Cardinal Founded Lucid Crew
Lucid Crew is the digital marketing agency I founded in 1999. This page exists to state that relationship plainly and consistently.
Lucid Crew Is the Company
Lucid Crew began in 1999. The company legal name is Lucid Crew Inc. and it was incorporated in Texas in 2003. “Lucid Crew Web Design” is a known name variant, but Lucid Crew is the brand name I use here.
The company works across web design, SEO, local search, content, conversion, and marketing automation. I do not think of those as separate products when a client’s real problem cuts across all of them.
My Role
My structured job title is simple on purpose: Founder, Lucid Crew. Patra Cardinal is a design partner at Lucid Crew.
This personal site is where I write in my own voice about the work, the experiments, and the ideas I am changing my mind about. Lucid Crew is where the agency work lives.