Search history
I Built Hundreds of Informational Websites. Then Google Stopped Wanting Them.
Hundreds of informational sites worked for years. Then Google changed what it wanted, and a lot of that work stopped being useful.
Notes · experiments · changed opinions
Notes
I write when there is a question worth answering, something worth demonstrating, or a result worth documenting. The point is not to manufacture a publishing calendar.
Launch notes
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AI search
Can You Actually Optimize for ChatGPT?
An experiment format: what I wanted to know, what I tested, what happened, and what I still do not know.
SEO
Why Technically Correct SEO Sometimes Accomplishes Nothing
Why passing the audit can still leave the business with the same problem it had before.
Next subjects
Entity
What Does an LLM Need in Order to Understand a Business?
This site will be the test case, including baseline prompts and a 90-day re-run.
Local search
What Happens When Rankings Stop Producing the Calls They Used To
The ranking can stay intact while the metric stops mapping to the business outcome.